01 · Volume
Agent traffic is here.
Browser-Use, Claude Computer Use, OpenAI Operator, Skyvern. They're already booking flights, filing tickets, signing up for trials — on your site.
01 · The Hook
The web isn't ready for agents.
Within 24 months, 30–100% of inbound web traffic on SaaS surfaces will come from autonomous agents. Sites built for humans aren't ready, and most teams have no way to measure or fix the gap.
02 · Friction
40–60% of agent runs fail mid-funnel.
Hover-only menus. Modal popups without ARIA. Forms that need exact tab order. Every break point is a lost conversion.
03 · Blind
No one is measuring this.
Lighthouse measures Core Web Vitals. PageSpeed measures speed. There is no scoring system, no benchmark, no fix loop for agent-readiness.